Webinar: Growth Hacking by Facebook Product Leader

About this event

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Increased competition and higher customer expectations are forcing modern product management teams to up their game to keep pace. Henry Ford once said, “coming together is a beginning, keeping together is progress and working together is success”. It doesn’t matter if you choose to be a master of one or a jack-of-all-trades, in today’s world neither bring success if you are unable to work as part of a team.

Main Takeaways:
- Start with concretely defining your ideal users-who are they, where do they live, what's their day to day like
- Find where they spend time and how they find information-use those as your key channels to connect with them
- Speak to what they care about- create value propositions they recognize
- Make it easy for them to use and find value in your product-reduce friction, increase discoverability points, easy onboarding, get to the "Aha" moment fast

Meet the Speaker: Dianna Yau

Dianna Yau is a Product Manager at Facebook who builds products to get the next billion people onto the internet. Previously, she worked at IBM, Google and Rocket Internet.

View Speaker's Full Profile (https://bit.ly/3nWkCYX)

The content of this event is for educational purposes only and does not include any specific facts of the presenter’s current or previous company. The opinions expressed in this event are solely those of the presenter based on personal experiences and do not reflect those of the company the presenter works for.

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