| |
|
|
| |
EVENT DETAILS |
Tanuj Parikh
Senior Director of Business Operations, Estimote
About This Class
This class is a primer on business development a startup, particularly one with a consumer product and b2b partnerships. Learn what BD really is, why it's different than sales, what it takes to be good at it, and how to build a successful working relationship with your product & engineering teams. Then learn how to see a deal through, from start to finish. Using real case studies from GroupMe's deal history - featuring partnerships with Balanced Payments, Braintree, lululemon, Nike, ESPN, ZOZI, and Underground Eats - this class gives you a macro overview of every step involved in the deal-making process, including sourcing, negotiating, and closing.
Who should take this class? Those students interested in working in a BD function at a technology company, engineers and product managers seeking to understand the other side of their company, and current BD practitioners looking to hone their skills.
Takeaways
What exactly business development is - and isn't
How to best add value to your company's product development cycle and work successfully with your engineering team
Basic tactics for sourcing and initiating deal negotiation
How to conduct negotiations on legal documents such as term sheets and contracts, with lawyers and on your own
The art of closing a deal and the subsequent relationship management
Prereqs & Preparation
Students should be prepared to ask questions about specific deals they're working on or any other BD-related issues.
About the Instructor
Tanuj Parikh Photo
Tanuj Parikh
Senior Director of Business Operations,
Estimote
Tanuj Parikh is the Senior Director of Business Operations at Estimote, working on business development, marketing and customer success. Previously, he helped lead business development at GroupMe, working on partnerships across multiple products to drive revenue and/or user acquisition. His deal experience includes brand, APIs, and carriers/OEMs. Prior to GroupMe, Tanuj worked at L2 Think Tank, the NYC Economic Development Corporation, and Kiva. He holds a BA in Government and Economics from Harvard University and tweets mostly about the Knicks.
|
|
|
|
|
|
