The effect of traditional media is fading as the standard :30 spot no longer achieves the impact it once had. Customers seek engagement from their favorite brands and they expect to be entertained at the same time. As technology and media continue to push boundaries in areas such as AR, VR, Audio, Gaming, Experiential, OOH and more; how is ad innovation elevating the storytelling experience? What are the trade-offs between technology, creative, and media in making the most impact?

In this panel discussion, we will identify how marketers can best position themselves for the new forms of storytelling.

Fifty (50) attendees will be chosen to receive a Cannes-themed gift box from 212NYC and LoopMe. This event is free for all members.

MODERATOR:

Erica Schmidt
Global CEO, Matterkind
Chief Culture Officer, Kinesso

Anselmo Ramos
Co-Founder and Creative Chairman, GUT

PANELISTS:

JiYoung Kim
Chief Digital Officer
Carat

Erin Chin
Chief Marketing Officer, Streamers & Creators, Logitech

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Nate Nichols
Founder, Creative Director
Palette Group

Matt Maher
Founder,
M7 Innovations

SPECIAL THANK YOU TO OUR SPONSOR