Generation Twitch is a global audience connected by a set of shared values and a passion for live experiences. This community blurs the boundaries between the physical and virtual worlds—and creates culture in real time. But how can brands reach and entertain an audience that drives change and sets new trends?
In this panel discussion, led by Allison McDuffee, Twitch’s Director of Sales Insights & Measurement for the Americas, we’ll examine the emergent codes in entertainment and attitudes towards brand activity that define Generation Twitch, and uncover the opportunities for brands. Join us on September 28 at 2P ET for new insights and best practices from brands, agencies, and more. Panel includes:
Moderator: Allison McDuffee, Director of Sales Insights & Measurement for the Americas, Twitch
Michael Roca, Managing Director, DE&I Investment, OMG
Sarah Stringer, Executive Vice President, Head of US Media Partnerships, Dentsu
Frank P. Puma, Managing Director, Investment, Mindshare
*Please note: There will not be a replay of this event. Watch live in real time.
Allison McDuffee
Director of Sales Insights & Measurement for the Americas
Twitch
Michael Roca
Managing Director,
DE&I Investment
OMG
Sarah Stringer
Executive Vice President, Head of US Media Partnerships
Dentsu
Frank P. Puma Managing Director, Investment
Mindshare
